Some businesses that have the Google Screened badge must pass a business-level background and a business-owner background check. Additionally, each professional in the business must pass a license check and the business overall must have a 3.0 star customer rating or higher. In some categories, each professional in the business must also pass a background check.
These checks assure consumers that the professionals they work with have been thoroughly vetted and provide them added peace of mind as they work with you.
Google Local Services Ads providers are pre-screened and meet relevant insurance and licensing requirements.
You can identify an eligible professional because they have the Google Screened symbol by their name and on their profile page.
With Google Local Services, you only pay for leads related to your business or the services you offer. Here’s how it works:
Advertisers using Google Local Services are charged for each lead received.
Valid leads are related to your business or the services you offer, and can occur in the following situations when customers find your Google Local Services ad on Google: